Product development involves the various stages of designing, creating, producing, and distributing a product. A key aspect of product development is staying informed about the products sold by the most successful brands. It’s not only about the products themselves, but also the colors, patterns, and design techniques used in these products. When developing a promotional product, it’s important to continually ask yourself, “Would I genuinely appreciate receiving this item?” Researching current consumer product trends can significantly simplify the process of selecting a promotional product to feature your logo on. The Infinity Her team takes multiple “trend trips” each year to stay informed about the latest products in stores. This year, we visited New York City, toured several stores, and noted down the prominent trends. Check out our adventures on our TikTok @InfinityForHer.
Here’s an early look at the trending colors, patterns, and design details in the apparel and accessory space.
Colors
Mauve Pink to Purple – it is all in.
While touring stores, it was quite obvious that purple tones were in high demand. Every store we went to had sections of mauve pinks and purples. Infinity Her saw this coming – and let’s just say, our new colorways coming out in January 2025 will not disappoint!
Featured: The Cassie Lavender/Stripes & The Tess Dusty Pink/Floral/Khaki
Go Green
Green has been a big color in the apparel world for some time. Younger generations are embracing all shades of green – and the stores we visited reflected it. Infinity Her also saw this trend coming – so stay tuned for more green colorways coming soon!
Featured: The Cassie Sage/Polka Dots, The Tess Olive/Camo/Khaki, & The Charlie Seafoam/White
Patterns
Staying Wild in Animal Print
Animal print is everywhere! While in New York, we saw many versions of animal print – but the most popular prints were leopard, cow, and zebra.
Anything but blending in with Camo
Though camo print was made to blend in with foliage, designers have taken camo and ran with it, adding graphic design elements. Normal camo is still in though, and it seems to be making a wave in streetwear. Out with the old camo just for hunting, and in with the new camo for everything!
Featured: The Hattie Floral Camo & The Charlie Fashion Camo/Black
Design Details
Patches Are Not Going Away
Patches have been popular for a while – whether they be distressed, embroidered, screen printed, or something else, patches are everywhere! They are a great way to add designs or logos to promotional products and are trendy.
Accent Stitching for the Win!
Accent stitching adds a little flare to a basic apparel or accessory item. The details make something stand out, and methodically placed accent stitching can truly enhance a design.
When selecting promotional items for your company, it’s crucial to keep the recipients in mind. Infinity Her designs caps specifically for women, incorporating features that women love. This includes all of the trending colors and patterns that are sure to pack a style punch. Infinity Her wants to ensure that your logo will be proudly worn by your promo recipients! Check out Infinity Her’s baseball cap styles and patented features here.