Redefining Women’s Headwear
Infinity Her began with a simple yet profound realization: women deserve headwear that truly fits their heads and meets their needs. Infinity Product Group has been selling the “perfect baseball cap” since 1996: a high-quality cap at an affordable price. With IPG selling over 50 million women’s hats in retail, they noticed the gap within the promotional products industry.
Of course, there were hats deemed as “women’s” hats, but the only difference from men’s hats was often just the color. The fit stayed the same, ignoring the fact that women have different fit needs compared to men when it comes to headwear.
Big companies were missing the mark as well, labeling hats with traditionally feminine colors “women’s” hats. IPG knew that was not enough – so they began concentrating on engineering a hat for her. The focus was versatility and attention to detail, creating features that hadn’t been seen before in women’s hats. And thus, Infinity Her was born.
The patented Evolve concealed high ponytail opening is a prime example. While there are other ponytail caps out there, Infinity Her’s is unique because the opening is hidden—you cannot even tell it’s there when your hair is down. This means you can wear your favorite cap any way you like, whether your hair is up or down.
But it did not stop there. Other issues arise when women wear men’s caps. One of these is that makeup stains on the sweatbands can be difficult to remove. However, a solution has been developed to address this problem. The patented Elude makeup-resistant, wicking, and sweat-resistant band allows women to easily clean their caps without having to scrub away at makeup stains. This lab-tested feature enables users to simply wipe away the makeup from inside the cap.
Infinity Her believes in doing business responsibly. The caps are sourced only from sustainable and socially responsible factories certified by WRAP – Worldwide Responsible Accredited Production. This is the world’s largest independent certification program that aims to promote safe, lawful, human, and ethical manufacturing around the world.
Infinity Product Group has been creating women’s hats since 1996, long before it was a trend. Yet, a simple observation of the promotional industry showed a lack of female-centered product design, and that is why Infinity Her was introduced into the industry. Infinity Her has customized our women’s caps with two patented features, but also made them beautiful with the color choices and patterns, paying attention to all the details.
With a market projected to grow at a significant rate, women’s headwear is finally getting the attention it deserves. But for Infinity Her, this isn’t just about keeping up with trends. It’s about empowering women through thoughtful, well-designed products. Because at Infinity Her, we believe empowered women empower women.