Promotional products have been around for a long time and younger generations are not shying away from them. Promotional Products Association International, PPAI, recently released a consumer study focusing on Generation Z’s promotional product usage.
Gen Z is the generation born between 1997 to 2012. That would make their age range when writing this article around 12 to 27. This large segment of the population has a growing power in buying decisions as well as personal preferences. The PPAI report provided detailed information about Gen Z’s interaction with the promo products industry.
What characteristics does Gen Z look for in their promo?
The consumer report found that Gen Z prefers stylish and functional items, and their top two favorite promo products to receive are apparel (62.6%) and fashion accessories (57%). Gen Z consumers remain trend seekers who want high-quality merchandise.
How often does Gen Z interact with promo?
Gen Z is constantly interacting with promotional products. More than one-third of Gen Z say they use promo products weekly and 21% say they use them daily. They prefer receiving promo products as part of a product purchase (60.8%) or through online giveaways, (51.6%), and because of this, more than half of Gen Z follow brands specifically as avenues of receiving free promo.
How does promo influence Gen Z’s brand recommendations?
Gen Z values high-quality promotional products, and in turn, 90% of them surveyed said they would recommend brands with quality promotional products. 68% of those surveyed said that branded merch has a positive impact on brand reputations.
What does Gen Z value in companies?
It is important to keep in mind what Gen Z values so brands can reflect that in their advertising and company policies. 89% of Gen Z find sustainability important and 81% value diversity, equity, and inclusion, also known as DEI. They also value personalization more than any other age demographic. 85% of Gen Z prefers promos that can be customized compared to 39% of all ages.
Conclusion
- Gen Z wants trendy, high-quality, and functional promotional products.
- Over 1/3 of Gen Z surveyed use promo products weekly.
- Gen Z follows brands on social media to be aware of promotional product giveaways and prefers their promo to be free with purchase.
- 90% of Gen Z would recommend brands with high-quality promotional products.
- A majority of Gen Z surveyed values sustainability, DEI, and customizable products for personalization.
Infinity Her is aligned with Gen Z’s expectations, as highlighted in the PPAI consumer study on promotional products. Gen Z favors trendy, high-quality, and functional items, particularly in apparel and fashion accessories—categories Infinity Her excels in with its stylish and thoughtfully designed caps. The brand’s commitment to using accredited factories and offering products that cater to the evolving needs of modern women reflects Gen Z’s emphasis on sustainability, diversity, equity, inclusion (DEI), and personalization. This makes Infinity Her a brand Gen Z would recommend, in line with the 90% who value quality promotional products.
Check out Infinity Her caps – engineered for her – here!