The promotional products industry is often slow to catch up with current color and fashion trends, but it doesn’t have to be that way. It is time to stay ahead of the curve by researching what colors and patterns will be trending in 2025.
Colors
As many people know, several color forecasting companies choose a color of the year. The Pantone Color Institute’s 2024 color of the year was “Peach Fuzz.” By analyzing runway shows, collections, and social media, we can predict the top contenders for the color of the year in 2025.
Periwinkle
Runway shows dating back to the Fall 2023 season introduced the emergence of a calming blue-purple or periwinkle color. One color forecasting company predicts that “Future Dusk” will be the 2025 color of the year.
Infinity Her creates women’s baseball caps that are ahead of the trends. Last year Infinity Her debuted the periwinkle Gaby style, and let’s just say, in January of 2025 we will debut new styles and colorways that fit this trend!
Earthy Tones
Earthy tones have been a staple trend in the fashion industry. Creams, warm browns, and relaxed greens are seen everywhere, and that is not going to change. The wearability of earth tones makes these colors popular, as well as their easing ties to nature.
Infinity Her has been ahead of this trend, having several sage and warm neutral styles and colorways within its product range. (insert pics with links below of Cassie Sage and Tess Olive) On top of that, several styles will be receiving a color addition, or two, that fit this trend in January 2025!’
Vibrant Reds
Red is a classic color that represents many emotions or beliefs for people. Whether red represents patriotism, courage, or strength – red is a great color to wear and will stand out! The apparel and accessory world is seeing the reemergence of coral reds and ruby reds.
Patterns
Believe it or not, promotional products should have some character! Patterns strategically placed on products, like how Infinity Her has undervisor patterns, make a promotional product more exciting and more likely to be picked up. Various sources show several key patterns to look out for in 2025: softened florals, distorted abstract graphics, and the tried-and-true camouflage pattern.
Softened Florals
This year, the Spring/Summer runway displayed many collections with floral patterns, particularly transparent ones rather than intricate designs. Take a look at Infinity Her’s earlier designs below that align with this trend.
Distorted Abstract Graphics
Distorted abstract graphics have been all the rage for the last several years. This could include swirling patterns, blurred graphics, distorted marble effects, and more. Infinity Her’s Rosie cap, introduced in 2024, has two styles with these graphics printed on the undervisor. There may also be another pattern or two that fits into this trend, which will debut in January!
Camouflage
Camouflage was created around 1914 by a French artist in hopes of hiding military personnel in World War 1. Now, it is the standard military uniform feature – and even a fashion statement. Street style looks at runway shows for Spring 2025 collections were heavily decorated with camo prints.
Infinity Her has been ahead of the 2025 camo trend and has released various styles and colorways featuring the print.
With research and strategic decision-making, apparel trends and promotional products go hand in hand. Infinity Her has created each women’s cap with current trends in mind while also ensuring that the features of the caps help them stand out amongst the crowd in comfort and style. People want products that fit their style preferences.
Check out Infinity Her’s collection here and make sure to follow us on Instagram, Facebook, LinkedIn, Pinterest, or TikTok to stay informed about our new collection dropping in January 2025.