by Cassidy McCullough | Nov 24, 2025 | Consumer Behavior, Industry Insights, Promotional Products
You’ve been there – walking through a trade show with your tote overflowing with branded freebies. But how many of those items actually made it home with you? If we’re honest, you’ve probably left a promotional product behind at least once or twice. Maybe your...
by Cassidy McCullough | Jul 25, 2025 | Industry Insights, Promotional Products
July marks my first anniversary with Infinity Product Group, where I first dove in on marketing for the Infinity Her women’s promotional headwear brand. If you have read previous blog posts about our brand and industry on www.InfinityForHer.com, they were...
by Cassidy McCullough | Jun 26, 2025 | Consumer Behavior, Industry Insights, Promotional Products
It’s easy for brands to show up during March for Women’s History Month or International Women’s Day with a pink-themed Instagram post or a token product drop. But if that’s the extent of your promotional engagement for women, you’re missing a much bigger opportunity....
by Cassidy McCullough | May 28, 2025 | Industry Insights, Promotional Products
Whether you call it merch, swag, or promo, promotional products are not supposed to be an extra piece of junk; In fact, they’re one of the most powerful tools in marketing. According to the Advertising Specialty Institute (ASI), promotional products rank as the top...
by Cassidy McCullough | May 7, 2025 | Headwear, Promotional Products
At Infinity Her, we’re redefining headwear for women with exclusive features, stylish colorways, and partnerships that help distribute our products nationwide. Still, we know you may have a few questions when it comes to sourcing or working with our brand. Below are...
by Cassidy McCullough | Jan 6, 2025 | Industry Insights, Promotional Products
When a company is considering investing in promotional products, it can often feel overwhelming. Marketing professionals understand that promotional products boost brand visibility and foster consumer loyalty, but there are common mistakes to avoid during the...
