by Cassidy McCullough | Sep 30, 2024 | Consumer Behavior, Industry Insights
Promotional products have been around for a long time and younger generations are not shying away from them. Promotional Products Association International, PPAI, recently released a consumer study focusing on Generation Z’s promotional product usage. Gen Z is...
by Cassidy McCullough | Sep 25, 2024 | Headwear, Industry Insights, Style
Redefining Women’s Headwear Infinity Her began with a simple yet profound realization: women deserve headwear that truly fits their heads and meets their needs. Infinity Product Group has been selling the “perfect baseball cap” since 1996: a high-quality cap at...
by Cassidy McCullough | Sep 11, 2024 | Industry Insights, Style, What's Trending
The promotional products industry is often slow to catch up with current color and fashion trends, but it doesn’t have to be that way. It is time to stay ahead of the curve by researching what colors and patterns will be trending in 2025. Colors As many...
by Cassidy McCullough | Sep 2, 2024 | Consumer Behavior, Headwear, Industry Insights
Promotional products have existed for a long time; George Washington even gave out commemorative buttons for his supporters during the 1789 presidential election. Today, promotional products can be found everywhere, and are not limited to a single category....
by Cassidy McCullough | Aug 28, 2024 | Consumer Behavior, Industry Insights
According to the Summer 2024 edition of Counselor Magazine by ASI, the six leading markets for promotional products are Education, Healthcare, Construction, Manufacturing/Distribution, Financial/Insurance, and Retail. Each of these industries has a significant...
by Cassidy McCullough | Aug 14, 2024 | Consumer Behavior, Industry Insights
Women’s needs have often been overlooked in the promotional products industry, with products primarily designed by men for men, being the only options. 19% of practicing industrial designers, or product designers, are women. Karen Korellis, an article writer...
