by Cassidy McCullough | Jan 6, 2025 | Industry Insights, Promotional Products
When a company is considering investing in promotional products, it can often feel overwhelming. Marketing professionals understand that promotional products boost brand visibility and foster consumer loyalty, but there are common mistakes to avoid during the...
by Cassidy McCullough | Jan 1, 2025 | Headwear, Industry Insights, Promotional Products, Uncategorized
As 2024 draws to a close, Infinity Her™ couldn’t be more thrilled about what’s ahead for 2025! This past year has been one of incredible growth and innovation, with the success of some key styles and the introduction of exciting designs that have reshaped our...
by Cassidy McCullough | Dec 19, 2024 | Industry Insights, Promotional Products
Companies in the promotional products game need to grasp the basics of Intellectual Property (IP)—like trademarks, copyrights, and patents—and how they impact branded items. Understanding trademarks, copyrights, and patents is key to navigating IP laws, licensing...
by Cassidy McCullough | Dec 9, 2024 | Headwear, Industry Insights, Promotional Products
In the campaign strategies of both the Democratic and Republican presidential tickets, promotional campaign headwear proved to be an effective and influential tool in the 2024 election cycle. A survey conducted by PPAI Research in October 2024, which included...
by Cassidy McCullough | Dec 4, 2024 | Industry Insights, Promotional Products, Uncategorized
Promotional products have been around for a long time, and because of ever-evolving marketing tactics, many myths about promo products are thrown around. In today’s fast-paced digital world, promo products remain a powerful marketing tool for businesses to build...
by Cassidy McCullough | Nov 6, 2024 | Headwear, Industry Insights, Promotional Products
Promotional Products play a vital role in communicating your brand’s message. Selecting the right product based on characteristics and color not only increases brand recognition but also fosters a lasting connection. The psychology behind colors can help...
