by Cassidy McCullough | Nov 24, 2025 | Consumer Behavior, Industry Insights, Promotional Products
You’ve been there – walking through a trade show with your tote overflowing with branded freebies. But how many of those items actually made it home with you? If we’re honest, you’ve probably left a promotional product behind at least once or twice. Maybe your...
by Cassidy McCullough | Oct 24, 2025 | Consumer Behavior, Industry Insights, Style, What's Trending
Our product development team makes it a priority to step out of the office and into the real world, studying store floors, market shifts, and consumer preferences to see which colors, patterns, and techniques are a fad today and which ones have lasting power to be a...
by Cassidy McCullough | Jul 25, 2025 | Industry Insights, Promotional Products
July marks my first anniversary with Infinity Product Group, where I first dove in on marketing for the Infinity Her women’s promotional headwear brand. If you have read previous blog posts about our brand and industry on www.InfinityForHer.com, they were...
by Cassidy McCullough | Jun 26, 2025 | Consumer Behavior, Industry Insights, Promotional Products
It’s easy for brands to show up during March for Women’s History Month or International Women’s Day with a pink-themed Instagram post or a token product drop. But if that’s the extent of your promotional engagement for women, you’re missing a much bigger opportunity....
by Cassidy McCullough | May 28, 2025 | Industry Insights, Promotional Products
Whether you call it merch, swag, or promo, promotional products are not supposed to be an extra piece of junk; In fact, they’re one of the most powerful tools in marketing. According to the Advertising Specialty Institute (ASI), promotional products rank as the top...
by Cassidy McCullough | Mar 31, 2025 | Empowerment, Industry Insights, Women's History
Women’s History Month is celebrated all over the world in March. It is a time to remember female role models and trailblazers, as well as a time to honor women in all fields. Infinity Her’s team decided that this year, we would make a conscious effort to educate our...
