by Cassidy McCullough | Nov 24, 2025 | Consumer Behavior, Industry Insights, Promotional Products
You’ve been there – walking through a trade show with your tote overflowing with branded freebies. But how many of those items actually made it home with you? If we’re honest, you’ve probably left a promotional product behind at least once or twice. Maybe your...
by Cassidy McCullough | Oct 24, 2025 | Consumer Behavior, Industry Insights, Style, What's Trending
Our product development team makes it a priority to step out of the office and into the real world, studying store floors, market shifts, and consumer preferences to see which colors, patterns, and techniques are a fad today and which ones have lasting power to be a...
by Cassidy McCullough | Jun 26, 2025 | Consumer Behavior, Industry Insights, Promotional Products
It’s easy for brands to show up during March for Women’s History Month or International Women’s Day with a pink-themed Instagram post or a token product drop. But if that’s the extent of your promotional engagement for women, you’re missing a much bigger opportunity....
by Cassidy McCullough | Sep 30, 2024 | Consumer Behavior, Industry Insights
Promotional products have been around for a long time and younger generations are not shying away from them. Promotional Products Association International, PPAI, recently released a consumer study focusing on Generation Z’s promotional product usage. Gen Z is...
by Cassidy McCullough | Sep 2, 2024 | Consumer Behavior, Headwear, Industry Insights
Promotional products have existed for a long time; George Washington even gave out commemorative buttons for his supporters during the 1789 presidential election. Today, promotional products can be found everywhere, and are not limited to a single category....
by Cassidy McCullough | Aug 28, 2024 | Consumer Behavior, Industry Insights
According to the Summer 2024 edition of Counselor Magazine by ASI, the six leading markets for promotional products are Education, Healthcare, Construction, Manufacturing/Distribution, Financial/Insurance, and Retail. Each of these industries has a significant...
