by Cassidy McCullough | Sep 30, 2024 | Consumer Behavior, Industry Insights
Promotional products have been around for a long time and younger generations are not shying away from them. Promotional Products Association International, PPAI, recently released a consumer study focusing on Generation Z’s promotional product usage. Gen Z is...
by Cassidy McCullough | Sep 2, 2024 | Consumer Behavior, Headwear, Industry Insights
Promotional products have existed for a long time; George Washington even gave out commemorative buttons for his supporters during the 1789 presidential election. Today, promotional products can be found everywhere, and are not limited to a single category....
by Cassidy McCullough | Aug 28, 2024 | Consumer Behavior, Industry Insights
According to the Summer 2024 edition of Counselor Magazine by ASI, the six leading markets for promotional products are Education, Healthcare, Construction, Manufacturing/Distribution, Financial/Insurance, and Retail. Each of these industries has a significant...
by Cassidy McCullough | Aug 19, 2024 | Consumer Behavior, Style
Since its invention around the 1850s, the baseball cap has been worn to block sun rays, hide bad hair days, or accessorize an outfit. Today, we see several common baseball cap styles, like the standard 6-panel cap and the ever-trending 5-paneled trucker hat....
by Cassidy McCullough | Aug 14, 2024 | Consumer Behavior, Industry Insights
Women’s needs have often been overlooked in the promotional products industry, with products primarily designed by men for men, being the only options. 19% of practicing industrial designers, or product designers, are women. Karen Korellis, an article writer...
