by Cassidy McCullough | Jan 5, 2026 | Consumer Behavior, Industry Insights, Promotional Products, What's Trending
For decades, branded merchandise and apparel decisions have been pretty simple, serving as a promotional gift option and advertising opportunity for large and small companies alike. It was simple: pick a basic t-shirt, slap a logo on it, and ship it out. As consumers...
by Cassidy McCullough | Nov 24, 2025 | Consumer Behavior, Industry Insights, Promotional Products
You’ve been there – walking through a trade show with your tote overflowing with branded freebies. But how many of those items actually made it home with you? If we’re honest, you’ve probably left a promotional product behind at least once or twice. Maybe your...
by Cassidy McCullough | Oct 24, 2025 | Consumer Behavior, Industry Insights, Style, What's Trending
Our product development team makes it a priority to step out of the office and into the real world, studying store floors, market shifts, and consumer preferences to see which colors, patterns, and techniques are a fad today and which ones have lasting power to be a...
by Cassidy McCullough | Sep 15, 2025 | Headwear, Style
Have you ever explored branded caps as merchandise for your business or a client, only to feel overwhelmed by all the different shapes and styles? Before I worked for a headwear company, I couldn’t tell you the difference between one trucker hat and the next. What I...
by Cassidy McCullough | Jul 25, 2025 | Industry Insights, Promotional Products
July marks my first anniversary with Infinity Product Group, where I first dove in on marketing for the Infinity Her women’s promotional headwear brand. If you have read previous blog posts about our brand and industry on www.InfinityForHer.com, they were...
