by Cassidy McCullough | Nov 24, 2025 | Consumer Behavior, Industry Insights, Promotional Products
You’ve been there – walking through a trade show with your tote overflowing with branded freebies. But how many of those items actually made it home with you? If we’re honest, you’ve probably left a promotional product behind at least once or twice. Maybe your...
by Cassidy McCullough | Oct 24, 2025 | Consumer Behavior, Industry Insights, Style, What's Trending
Our product development team makes it a priority to step out of the office and into the real world, studying store floors, market shifts, and consumer preferences to see which colors, patterns, and techniques are a fad today and which ones have lasting power to be a...
by Cassidy McCullough | Sep 15, 2025 | Headwear, Style
Have you ever explored branded caps as merchandise for your business or a client, only to feel overwhelmed by all the different shapes and styles? Before I worked for a headwear company, I couldn’t tell you the difference between one trucker hat and the next. What I...
by Cassidy McCullough | Jul 25, 2025 | Industry Insights, Promotional Products
July marks my first anniversary with Infinity Product Group, where I first dove in on marketing for the Infinity Her women’s promotional headwear brand. If you have read previous blog posts about our brand and industry on www.InfinityForHer.com, they were...
by Cassidy McCullough | Jun 26, 2025 | Consumer Behavior, Industry Insights, Promotional Products
It’s easy for brands to show up during March for Women’s History Month or International Women’s Day with a pink-themed Instagram post or a token product drop. But if that’s the extent of your promotional engagement for women, you’re missing a much bigger opportunity....
