Promotional products are the top-ranking form of advertising for all ages and almost 100% of consumers would willingly take action to receive a promo product. This is no fluke. Promotional products are the best way to receive brand recognition and new consumers or clients. Promo products have as high as an 85% brand recall rate, surpassing all other recognition strategies. Gone are the days of cold calling when your company has promo products!
Promo products come in all shapes and sizes – and choosing what product you want to put a logo on is especially important. The industry your company serves is a good place to start when deciding on a promo product.
The Industry Matters.
The top-selling promotional products, according to the Summer 2024 edition of Counselor Magazine, are t-shirts, drinkware, polos, and headwear. Out of the four categories, headwear arguably has one of the highest impression rates for its cost. In its lifetime, headwear generates 3,380 impressions. This means that a baseball cap that costs $8 will have a cost per impression of less than a fourth of a cent.
Headwear is a great way to promote your brand, especially if the industry your company serves involves workers who wear hats. Don’t overlook the potential of headwear as a promotional product, as it can make a significant impact on a specific demographic within the workforce. While collared shirts and branded pens are popular choices for promotional products, it’s important to consider the needs of all segments of the working population when planning strategic branding initiatives.
Your Audience Matters.
Women are receiving high amounts of promo since over 70% of all healthcare and education workers are female. Those two industries are the largest purchasers of promotional products. Promotional headwear can even be more exciting, depending on the cap choices. 54% of women say a product or service designed specifically for women drives their interest in working and engaging with a brand.
It is also important to note that women account for over 85% of all U.S. consumer purchases, and on top of that, 89% of women are responsible for their household’s shopping. If your company decides to buy headwear as their promo product of choice, opt for headwear that addresses women’s needs. This will help build trust in your brand and show that you pay attention to the important details in your products or services. The little things always make a large difference!
Infinity Her engineer’s headwear for women, and has customized women’s caps with two patented features, the Evolve™ concealable ponytail opening, and the Elude™ makeup-resistant sweatband. But that’s not all; each hat has been perfected with strategically trending color choices and patterns, paying attention to all the details.
Choosing the right promotional product for your company is a strategic move that can significantly impact brand recognition and customer engagement. While there are many options available, it’s essential to select a product that aligns with your industry, audience, and brand goals. Headwear, especially, offers an impressive return on investment with thousands of impressions over its lifespan. If your target demographic includes women, selecting headwear specifically designed to meet their unique needs—like Infinity Her’s innovative caps with the Evolve™ and Elude™ features—can set your brand apart. By focusing on quality, functionality, and customization, your company can build stronger connections and create lasting impressions with the right promotional product.