Promotional products have existed for a long time; George Washington even gave out commemorative buttons for his supporters during the 1789 presidential election. Today, promotional products can be found everywhere, and are not limited to a single category.
Some of the most popular promotional products are apparel, office supplies, and headwear. Branded headwear has become a staple in many people’s closets, as baseball caps give style and interest to any outfit. On top of that, branded caps create a community of fans, employees, and more – just by recognizing a cap’s logo.
Let’s analyze why branded headwear has been a constant top promotional product. Why do companies keep coming back to the hat?
Brand Visibility
Have you ever heard of a “walking billboard”? That is what people become as soon as they style their outfits with a logoed cap! Hats are a visual focal point when looking at someone; I mean, hats sit right above the eyes. According to ASI, 56% of consumers keep and wear a branded cap for at least a year and make over 3,300 impressions over their lifetime. That is a lot of eyes on your brand!
Lasting Impact
Research shows that consumers need to visually see a brand at least 7 times before making a purchase. With the number of lifetime impressions branded caps bring, the repetition of brand logos and names makes consumers 85% more likely to seek out your business when in need of those services. On top of that, caps are the perfect tangible product that catches the eye. Even if you don’t know who the logo is for or what the company does, the logo creates a visual stamp in consumers’ minds.
Widespread Appeal
Promotional products are the top-ranking form of advertising preference in men and women of all ages. Also, hats are made for everyone. Not just one demographic wears hats. Everyone can accessorize however they choose, and just maybe they will choose your promotional cap due to its color, fit, or features.
When choosing a promotional headwear piece, it is important to pick the correct colors, fit, and styles. By choosing promo products that align with your target audience’s style preferences, you are more likely to ensure that they will notice the hat, and in turn, notice your company.
Choose hats that fit your audience! Is your target audience made up of women? Pick a cap that has the features they want – like Infinity Her caps with concealed ponytail openings and makeup-resistant sweatbands. Better promotional products lead to higher brand recall and favorable perceptions of brand quality!