Promotional products are the favorite choice of advertising by consumers of all ages, genders, and demographics. If that isn’t a reason alone for your company to start investing in promotional marketing products, here are 10 reasons why promo products work.
10 Reasons Why Your Company Needs Promotional Products
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Higher Brand Recall
Did you know that around three-quarters of people who receive a promotional product can recall what brand gave it to them? That is a high recall rate! Psychologists have studied for generations the number of times a person needs to visually see a company before remembering it, and the number is seven. Seven times is a lot of the only advertising a company is doing is radio ads or newspaper ads every other month. Promotional products get your brand in front of more eyes.
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Long-Lasting Impressions and Brand Exposure
Wearable promotional items have a high impression number as wearables are useful and versatile. Branded headwear generates about 3,400 impressions over its lifetime! That is a lot of eyes on your company which results in higher brand exposure.
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The Moving Billboard Effect
Wearable promotional items also create a moving billboard effect. Promotional accessories and apparel create a free brand ambassador when receivers choose to wear them. This is why it is so crucial to choose the correct promotional item that relates to your target.
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Cost-Effective Brand Exposure that Lasts!
Digital and print advertising can easily occupy most of a company’s marketing budget. However, these ads are only in front of a customer for mere seconds. Promotional products last and customers like to keep them. 81% of people who receive a promo product keep them for over a year and those who choose to get rid of their items usually give them away. The lifetime of a high-quality promo item is endless. For example, if you choose to put your logo on a baseball cap that costs you $8, the cost per impression or CPI ends up being less than 1/4th of a cent. That is a cost-effective marketing tool.
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Encourages Customer Loyalty
Consumers want promotional products, and highly valued products lead to real effects. 79% of customers who receive promo products are likely to use that company for their services or products when needed.
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Social Media Engagement
Promotional products are a great tool to improve social media engagement. Instagram contests with promotional giveaways receive 64 times the amount of comments as regular posts and 3.5 times the likes. On top of that, almost 100% of consumers show a willingness to take action to receive a free promo product. Social media giveaways are a fantastic way to improve brand awareness!
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Professional Business Image
Companies that have logoed wearables appear more professional and established than businesses that don’t. This image creates consumer trust and is valuable in unmeasurable ways. Consumers who trust your company are more likely to recommend your products or services.
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Employee Unity and Team Spirit
Promo products that have use and are designed for wide appeal create employee unity. Employees who work for a company that provides free, high-quality branded wearables will wear them. This shows company unity as well as putting more eyes on your company when employees wear your logo on the weekends.
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Product Quality Correlation to Brand Value
Consumers want high-quality and versatile promotional products. When they receive this type of promo, they are more likely to choose your company as the promo product value correlates with the company’s value and consumer use. 72% of consumers correlate the quality of promo products with the reputation and success of the brand.
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Consumers love a useful promo product!
According to ASI’s 2023 Ad Impressions Study, promotional products are the top choice of advertising for all consumers. The truth is that consumers want to receive more promotional products, and they use them a lot. Give them what they want – a purposeful, high-quality product that relates to them as your company’s audience.
Promo can be so powerful, and Infinity Her creates high-quality blank women’s caps with patented features women want to wear. Check out our line here.